Define your search fields to focus on your specific clientele. There are many fields provided by your MLS. Too much information is overwhelming for new visitors to your real estate site. This video walks you through the process of editing the available advanced search fields for your website visitors.
You know your target audience better than anyone.
Make sure that they find what they are searching for, by narrowing down their search fields before they even hit your site.
There are many more search options available in your IDX account. See all the available fields to add in those items most useful in your market.