A visitor looking at properties on an IDX page is great, but the conversion of this visitor to a lead is even better. Conversion tracking measures this data. This video shows you how to add a code to your signup page to track lead conversions.
Track Lead Conversions
In IDX Broker, conversion tracking is applied to the thank you page of the lead registration form. This is not the same as your analytics code. The Google analytics code is placed in your wrapper.